Luxury has a new speed setting, and Rossario George just hit the accelerator.

The Seattle-born label—long praised for its hyper-glam silhouettes, vegan luxe materials, and honey-gold signature—steps into 2026 with its boldest chapter yet: SEX DRIVE, a high-voltage fashion collection dropping next year and hitting the runway in March.

It’s provocative. It’s futuristic. It’s unapologetically Rossario George.

And for those who want to get ahead of the hype?

The lookbook is available now by request.

THE COLLECTION THAT MOVES LIKE IT FEELS

SEX DRIVE isn’t about shock value. It’s about motion—internal and external. Think desire, ambition, adrenaline; the things that make you move before you can talk yourself out of it.

Design-wise, Rossario George pushes into new territory, merging sensuality with structure and speed with sophistication.

Expect a wardrobe built for momentum:

• Sculpted Moto Tailoring

Fringe, High-shine vegan leathers. Sleek, laser-cut precision that looks like it belongs in a high-speed chase scene.

• Sheer + Shimmer Energy

Transparencies collide with metallics—mesh, reflective fabrics, and cut-outs that reveal just enough while keeping the mystery 

• High-Impact Eveningwear

Gowns with aerodynamic drape. Silhouettes that slice the air. Fabrics that glint like chrome under streetlights.

THE RUNWAY MOMENT: COMING MARCH 2026

If you’ve followed Rossario George’s runway history, you already know: the brand doesn’t “show,” it stages an experience.

March 2026 is set to be a full sensory jolt—part performance, part spectacle, all attitude. Expect speed, light, and energy. A fashion world fever dream set to motion.

A CULT BRAND IN REAL TIME

Rossario George has quietly—and not so quietly—become one of the most talked-about independent luxury labels in North America. With its cruelty-free materials, inclusive ethos, and cinematic approach to design, the brand occupies a rare lane: ethically built, but theatrically expressed.

SEX DRIVE feels like a culmination of that ethos.
A declaration.
A dare.

And one that THE FACE audience, always tuned to what’s next, won’t want to miss.